vastee.blogg.se - Best time to post on linkedin for engagement

#Best time to post on linkedin for engagement full#
#Best time to post on linkedin for engagement series#

If the images are unrelated or doesn't really support your copy there isn't an inherent advantage in the algorithm to support using them.

Re-sharing is fine but people won't engage with you- they will engage with the original post.Īny time a social media platform releases a new or unique content type, they usually try to favor that content type in newsfeeds. To share a link, leave it in the comments. Linkedin wants you to stay ON the platform, so if u link OFF of the platform, Linkedin will penalize you. Linkedin has several content types which all rank differently in the algorithm and get much different responses from your audience. The more you interact with others daily -> the more people will engage back -> the more you'll be seen in other people's feeds. (the quicker it starts raking in interactions, the more likely LinkedIn is to include it in the feeds of others) The model also takes into account timely feedback to content creators.First the algorithm evaluates the likelihood that you will share, comment, or react to a post.The algorithm also looks at the language of the post, and the companies, people, and topics mentioned in it.LinkedIn algorithm evals what groups you're in & the hashtags, people, and pages you follow.To determine which posts are most personally related to members, LinkedIn considers. Linkedin has three ranking signals to determine what you see in your feed: As long as it keeps getting engagement, your post stays in the mix and continues to be distributed in the feed. If people mark it as spam, hide it from their feed, or just ignore it, LinkedIn is going to penalize your content.Ĥ. Golden rule of golden hour: Don't just post and ghost. If you want your content to continue into more and more feeds, you NEED to be constantly re-engaging with comments and interactions. If they’re liking it, commenting on it, or sharing it, you’ll make it through to the next filter and appear in more feeds. In my experience, this weakens the reach.ģa.

Tag people unless you know at least one of them will respond within an hour.

You need to come back to the post and interact with any comments.

Follow a consistent posting schedule so your followers know when to check for new posts.

Interact with other posts while your post is in its first hour.

Post at a time when your followers are online.

When it comes to golden hour, here are some do's and don'ts If no ones sees your post or interacts with it in the first hour. If your post does well in the first hour, its much more likely to do well all day, week, or month. Linkedin measures the initial engagement to see if it's worthy of moving on into other people's feeds. What is golden hour? It's the FIRST hour after you share a post on Linkedin, and it's vital to your post's success. No, I'm not taking about the Kacey Musgraves song (although I do love my fellow East Texas gal). If you passed "go," your content temporarily appears in your followers' feeds.

Don't use outbound links (put them in comments)Ģ.

Post things that encourage a response (easy way to do this is by asking a question).

Use around 3 hashtags, one should be more broad, the next a little more niche, and the last very niche (example: " #socialmedia," " #b2bsocialmedia").

Only tag people if you know they will respond.

Now getting distinguished as high quality vs low quality is the tricky part.

Don't use hashtags like "follow," "comment," or "like.".

So what separates Linkedin identifying your content as spam, low quality, or high quality? When you post, LinkedIn puts it in one of three buckets. Depending on how that first test goes, it then decides whether to push it to more people and continue testing, or to stop showing it in the feed. It then pushes your post to a small sample of your audience and waits to see if they engage. To put it in simple terms, Linkedin measures dozens of factors to predict how relevant your content will be to your audience, and they rank it accordingly. LinkedIn is a great place to get your content seen by the right people, but you need to know how the LinkedIn algorithm works to make sure you are maximizing your exposure.

#Best time to post on linkedin for engagement full#

So today, I'm dishing out my full breakdown of each and every part of the algorithm, AND how that affects you, your posts, and your social media strategy.

#Best time to post on linkedin for engagement series#

UPDATE: this guide is now expanded into a course! Grab the full course here: Ī few years ago, I broke down the Linkedin algorithm in a series of posts.Įach time I posted, there was more and more curiosity about the algorithm.